The mission of the Master of Real Estate Development (MRED) program at Woodbury University’s School of Architecture is to change the role of architect from consultant to entrepreneur and to empower architects in a profession where they are rapidly losing their traditional role as leaders of project teams. Students graduate with the skills to be not simply consultants, but also builders and real estate developers. MRED graduates are establishing a new localized culture of building and an architectural vernacular that speaks to San Diego’s context, place, and time. The built results have created a quiet storm of new housing and commerce that both fit nicely within and raise the design bar in San Diego’s more urban neighborhoods. These new projects and architect-builders are creating a buzz, drawing attention from funders and others wanting to build upon their budding success, and establishing a new responsibility through raised expectations. The MRED program is creating a group of young architect-developers who can determine their own fates, design, and places while contributing to a better urban environment.